Visual Language: Semiotics

Before reading this, I had no idea what semiotics where and what I can take away from this after reading it as that it's different visual ways in which we communicate. I like how the author used different concepts and there meanings with the word. Being that we were just talking about this in my Intro to New Median class, i understand what the author means in how the things are match together, comparing the coin to how we know tree by the symbol but without the symbol the word is just a word. Therefore, because of one you have the other introducing how they relate to connotation and denotations.